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Web
Design
Tutorial
#
10
E-Commerce
Sites
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Advanced
Web Design
Learn
how to evolve your
website into a
commercially viable
E-Business or
E-Commerce
operation. This
section
will provide tips,
tricks and secrets
of use to all web
publishers and
webmasters.
Have
you considered
establishing your
own commercial
website and engaging
in E-Commerce?
There
are enormous
opportunities to
earn a great deal of
money by
establishing and
growing your own web
site.
In historical
terms the internet
is still in its
infancy and its
projected growth is
mind boggling. Only five
years ago, most
Americans didn't
dream that they
would be sending
e-mails across the
state, chatting with
relatives across the
country or watching
TV broadcasts from
across the ocean. Yet today,
this has become the
norm for many world
wide.
We
are at the dawn of a
technological
revolution that will
have an unimaginable
impact on the
economic, social and
political fabric of
this planet. Every
generation is
presented with
challenges and
opportunities -
the
internet is ours.
By making a
decision and
commitment today,
you can sow the
seeds of a promising
internet business
and ride the wave of
technological change
into the new
frontier.
To
create a
commercially viable
website, you need to
formulate a good
website idea or
theme. The subject
for your website
should be something
that you are
interested in and
knowledgeable about
or at least a
subject you're
willing to spend a
reasonable amount of
time in becoming
familiar with. The theme of
your site should be
focused around
something you want
to research and
explore. To be
successful, your
work truly needs to
be a labor of love.
You do not need to
be an expert in the
subject area.
You do,
however, need to
know more about the
topic than most
others do.
The
theme for your
website could be
something related to
work, family life or
a personal interest. The topic
need not be of broad
general interest.
In fact,
great success can be
attained with a
narrow, specialized
website topic, where
your competitors
will be few in
number. You can
begin your website
by focusing on a
niche market and
then by growing the
site to attract a
broader audience. Always
remember that your
potential audience
is global and not
limited to your
community or
country.
Once
you have selected a
suitable subject
area for your
website, give some
thought to how your
website can be
grown. Growth can
occur by delving
into greater detail
in the subject area
or by broadening the
subject area into
related fields. In general,
however, think of
your website as a
store, with each web
page as a product in
that store. Your goal is
to attract people to
your store by
offering a specific
item and hoping that
they will buy
additional items
they had not planned
on purchasing. Load your
store with
complimentary items
and bounce your
visitors from one
department to
another.
If
you can visualize a
growth strategy for
your site, before
you purchase a
domain name, you
will then be able to
select a web address
that is narrow
enough to attract
people and search
engines, but broad
enough not to
restrict your future
growth.
Most
importantly, to
operate an
E-Commerce business
online you
must be able
to accept payment
from your customers
right on your web
site. To do so you
will need to establish a
"Merchant
Account". That
will be discussed
next.
NEXT #
11 Merchant
Accounts
and
Banking
systems
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